Tanay
Hello, I’m Tanay
Building products that scale. Strategies that convert.
GM- Product & Marketing
PORTFOLIO (Featured Work)
1. PRD: Vendor Infra Platform Refactoring & AI System.
Reimagining fragmented infrastructure into an intelligent, self-optimizing system powered by AI-driven decisions.
1. Case Study: Vendor Infra Platform.
Transforming from a tool into a unified, scalable infrastructure operating system powering end-to-end vendor operations.
3. PRD: Core Platform Enhancements & Stability
Vendor Infra Core Platform Enhancements and Stability.
4.Android App UI: Scaling Experience for an Infra OS
Designing for scale, ensuring the experience evolves with the system without losing clarity or control.
5.Vendor Infra: Market, Competition & Positioning
Mapping the vendor ecosystem, decoding competitive gaps, and positioning Vendor Infra as the operating system powering scalable, intelligent operations.
6.iOS App UI: Vendor Infra Experience Redesign
Crafting a refined, intuitive iOS experience that transforms complex vendor workflows into seamless, high-clarity interactions.
2. BYOP- Petosphere (IIT Roorke Project)
User Research, Personas, Empathy Maps, User Flows, Competetive analysis,Pricing Strategy, Revenue Model, PRD & Growth Strategy.
3.User Experience( UX) enhancement of Pathways World school
Improved the User Experience and UI enhancememt of the website of Pathways World School.
3. KareXpert Technologies (JIO Platforms Company)
USer Flow of website, User research, Brand Collaraterals designs, Competetive analysis GTM strategies,
About Me
I’m a product and marketing leader who turns complex systems into scalable businesses — one data-informed decision at a time.
From first principles to full scale — because someone has to own what happens after launch.”
With over a decade of experience spanning B2B SaaS, healthcare technology, and education, I’ve led product lifecycles from zero to enterprise. Aligning research, engineering, design, and commercial teams around a shared north star.
My work sits at the intersection of product vision and market reality. I don’t just build roadmaps; I own outcomes: adoption, retention, revenue, and the stakeholder trust that makes all of it possible.
WORK EXPERIENCE
General Manager- Product & Marketing | Vendor Infra Global Pvt. Ltd. | oct 2021 to Present
- Owned end-to-end Business Strategy & Product roadmap and scaled 6+ B2B SaaS product verticals, serving 140+ enterprise clients across infrastructure and construction ecosystem.
- Defined and executed product strategy and roadmap across multiple platforms, driving 28% YoY business growth.
- Led cross-functional teams (Product, Engineering, UX, Sales, Data) of 30+ members, ensuring alignment with OKRs and business goals.
- Built a structured product development framework (PRDs, discovery, agile execution), improving efficiency by 26% and feature adoption by 32%.
- Defined and tracked key product KPIs (engagement, conversion, adoption), driving 19% improvement through data-driven optimization.
- Led market research and customer discovery across 700+ stakeholders, translating insights into high-impact product features.
- Executed end-to-end GTM strategy including segmentation, positioning, pricing, and sales enablement, achieving 23% faster time-to-market and 27% higher adoption.
- Drove revenue growth through product-led initiatives, improving conversion rates and customer engagement.
- AI/ML-driven product features for vendor discovery, sector intelligence, and decision-making systems.
- Drove monetization and pricing strategies, improving unit economics by 18% and contributing to overall P&L performance.
- Led product-led growth (PLG) initiatives, improving retention by 16% and reducing churn by 11% across enterprise clients.
Manager- Marketing & Communication | Pathways World School | Jan 2021 to April 2021
- Improved website UI/UX using user research and feedback, enhancing usability and feature adoption.
- Executed digital marketing strategies, increasing user base, engagement, and brand visibility.
- Achieved 9%+ MoM growth in social media reach through optimized content and campaigns.
Manager: Brand & Marketing | KareXpert Technologies Pvt. Ltd. ( JIO PLATFORM ORGANISATIONS) | Feb 2017 to Dec 2020
- Contributed to product development and go-to-market strategy for 13+ digital healthcare products (HIMS, EMR/EHR), aligning features with market needs.
- Led market & user research across 400+ hospitals and 300+ clinics, driving product discovery, roadmap prioritization, and feature definition.
- Collaborated cross-functionally (Product, Engineering, Sales, Marketing) to deliver scalable, user-centric product solutions.
- Drove product growth by increasing MQL by 22% QoQ through performance marketing and funnel optimization (SEO, SEM, SMM).
- Enhanced product adoption and engagement with 27% QoQ growth via data-driven content and user engagement strategies.
- Supported product positioning, branding, and GTM execution to strengthen market presence and customer acquisition.
Sales Officer: | M.K Agrotech Pvt. Ltd | July 2016 to Jan 2017
- Supported lead generation and client outreach, contributing to achieving 120% of sales targets.
- Managed prospect follow-ups and coordination, improving conversion efficiency.
EDUCATION
Education
Bachelors of Engineering [2009-2013]
Rajiv Gandhi Technological University, Bhopal in 2009-2013
Masters of Business Adminstration [2014-2016]
AIMIT College, Bangalore University, Bengaluru in 2014-2016
Masters in digital marketing [2019-2020]
Delhi School of Internet Marketing, Delhi in 2019-2020
Executive program in Product Management [2023-2024]
CEC, IIT Roorkee in Product Management
Expertise
Product
Innovated and delivered user-centric products by leading cross-functional teams through agile development cycles.
Marketing
Built impactful brand strategies and executed data-driven marketing campaigns to drive customer engagement and business growth.
Research
Conducted in-depth market and user research to identify insights that shaped strategic decisions and product innovation.
Data
Achieved revenue goals by driving strategic sales initiatives and fostering strong client relationships.
Tanay Singh
Strategic Product & Marketing Professional | Google & LinkedIn Certified | 10+ years leading cross-functional teams in product development, marketing, and sales.